Italian luxury fashion house Fendi drafted in two of our custom hashtag printers for its new Fendirumi pop-up shop at the legendary Harrods store in Knightsbridge.

The label has created cute Japanese-inspired Fendirumi mascots to attach to its bags… life-size versions of the pair – the pink Piro-Chan and blue Bug-Kun – found their way to London for the store launch. We provided two customised Fendi-branded hashtag printers for the store, one pink and one blue to match the characters.

Posh Prints

As well as the custom colours and decals, visitors to the store could print out their #Fendirumi-tagged social media pics. They then took away free custom-designed photos. The touchscreens on the printers allowed visitors to choose either the blue or pink designs for their prints.

The pop-up store was open for one month and closed its doors on August 30th. In total, our printers served up 5,000 of the custom prints for guests! The clients loved this fun and effective way to generate increased exposure of the #Fendirumi tag and brand online.

The temporary space greeting visitors at one of the Harrods store’s main entrances was filled with rotating bell jars containing the two little furry mascots. The Roman brand’s bags and accessories were also on display.

Fendi had also created an animated cartoon around the two characters for the store. This was played on large LED screens around the space.

Fendi for Yourself

Fans of the brand and the Fendirumi loved the chance to pose with them and take away unlimited free prints. The space also included a very cool Italian ‘Ape’ three-wheeler for fans to pose with.

The two colourful furry creatures are apparently inspired by the Japanese craze for kigurumi animal suits. Fendi’s bag-bug furries have been a big success, and now the full-size versions turn up at the brand’s shows and promotions worldwide. Here’s a brief video if you’re still confused…

If you’re looking for creative ways to boost social sharing and hashtag takeup at your event, please get in touch with us here! We’ve worked with a huge number of brands, such as Timberland, Mercedes-Benz and Tiffany & Co. We love to maximise your social impact using photo booths, roaming photographers, GIF booths, hashtag printing and much more.