Guy Tang + Olaplex photo booth

We created a custom photo booth installation for Haircare brand Olaplex at this year’s Hair Design Expo in Melbourne. The challenge We were drafted in by retail design firm DNA Design for the three-day event. The biggest names in the hair industry were there to show off the latest and greatest products and designs. Olaplex […]

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We created a custom photo booth installation for Haircare brand Olaplex at this year’s Hair Design Expo in Melbourne.

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The challenge

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We were drafted in by retail design firm DNA Design for the three-day event. The biggest names in the hair industry were there to show off the latest and greatest products and designs. Olaplex needed something awesome to draw the crowds to their stand and boost brand exposure.

The solution

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We created a custom photo booth installation with backdrops custom-printed to match the Olaplex branding on the expo stand. A custom monochrome printer / camera tripod also matched the stand perfectly.

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As a draw card, Olaplex brought in Guy Tang – hair industry superstar and brand ambassador. He posed with guests in the booth for the brand’s #olaplexhairbesties hashtag. Our slick 6”x4” prints were given out as mementoes of the day!

The result

Across the three days of the event the booth had a queue of people an hour long waiting to get a photo of themselves with the hair maestro. The installation was a huge success! Visitors loved the easy operation of our camera touchscreen and had plenty of fun with Mr Tang.

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Olaplex was delighted with the result. The queues and buzz generated our booth generated drew masses of attention to the stand and made it a focal point of the exhibition. Check out a few of the booth photos we snapped over the three days below… the results of our expert lighting and top quality DSLR photography tech.

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Booth beauties

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A huge thanks to DNA Design, Guy Tang and Olaplex for a cracking three days, and to all our visitors for being superstars. For more info and advice on your corporate event or activation, check out a few of our other case studies or get in touch with us here. We’d love to help!

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