"Great Hair Though"
We partnered with Aussie to create an instant meme generator in three pop-up train station locations through out the UK (London, Manchester and Glasgow).
Punters had their hair done, then posed for their very own meme with our professional photographer, (whilst sitting on the loo, no less!).
This was all as part of the “Great Hair Though” campaign, designed to help reclaim the loo, as the ultimate recovery spot for those “disastrous moments that life throws us every day”.