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2K26

NBA comes to
Melbourne. Cards get printed.

Pro Booth Sports Activation Gaming Melbourne
// The Event

The NBA x NBL Melbourne Series brought real basketball to Australia.

The New Orleans Pelicans faced off against Melbourne's two NBL home teams in a landmark series. Alongside the on-court action, 2K26 built an immersive fan experience — the House of 2K — where guests could play every version of the game since its inception. Ronnie 2K and Ray Allen were on hand for meet-and-greets.

// What We Did

A custom trading card activation, driven by live game data.

HeyOK's Pro Booth sat at the heart of the House of 2K. Guests played, earned stats in real time via a custom portal, then scanned a QR code to pull their data directly into a personalised NBA 2K26-style trading card. No manual entry. No wait. Just a physical keepsake built from their actual gameplay.

// The Outcome

1,200+ cards printed across three days.

The activation ran for the full duration of the series. Throughput stayed high, the integration held up under load, and guests left with something genuinely personal — a player card with their face, their stats, their rating.

1,200+
Trading cards produced
3
Days on the floor
80–120
Guests per hour throughput
1
Custom portal integration
// How It Worked

Play. Earn stats. Walk away with a card.

The guest journey was built around a single, satisfying payoff — a physical NBA 2K26 player card that reflected real gameplay data. The Pro Booth was the final step in that journey.

QR code to card in under 30 seconds.

Guests finished their session in the House of 2K, then scanned the QR code on their custom player portal. Their stats — defence, shooting, finishing, playmaking — pulled through automatically. At the Pro Booth, they confirmed their details on the branded touchscreen interface and their card was produced on the spot.

The integration between the 2K portal and HeyOK's Pro Booth was purpose-built for this activation. It handled real-time data retrieval, custom card rendering, and high-volume throughput across all three days without friction.

Pro Booth — Custom Portal Integration

The output.

Custom NBA 2K26-style trading cards — front portrait with rating, back panel with full stat breakdown.

Two side-by-side NBA 2K26 styled player cards featuring a young man named Jake Arnall, rated 87 overall as a SF/PF, with a stats breakdown card on the right showing scores for defense, shooting, finishing, and playmaking.
87 OVR
A custom NBA 2K26-style trading card for a guest named Leonard Mammoliti, showing his photo in a New Orleans Pelicans jersey as a 57-rated SF/PF, alongside a stats card displaying Defense/Rebounding 57, Shooting 63, Finishing 57, and Playmaking 52.
57 OVR
Two NBA 2K26-styled player cards side by side featuring a young male guest named Hamish Jenkins wearing a Lakers jersey. The left card shows his photo with a 92 overall rating at SF/PF, while the right card displays his player stats: Defense/Rebounding 96, Shooting 92, Finishing 87, and Playmaking 91.
92 OVR
A custom NBA 2K26-style trading card diptych showing a guest named CJay Vega as a rated 54 overall Small Forward/Power Forward, with a front portrait card and a back stats card showing Defense/Rebounding 51, Shooting 54, Finishing 61, and Playmaking 50.
54 OVR
// On the Ground

On the floor at House of 2K.

A large crowd of people gathered outside the House of 2K activation building at the NBA x NBL Melbourne Series event, with overcast skies overhead and red and black branded signage prominently displayed on the structure.
Crowd queuing at House of 2K
Pro Booth in action
Behind the scenes with media crew
2K gameplay on the San Francisco court

What we delivered.

  • ActivationCustom NBA 2K26 trading card photo booth
  • IntegrationLive QR-to-stats portal connection
  • OutputPhysical custom-printed trading cards
  • CrewHeyOK operators for full 3-day duration
  • Volume1,200+ cards produced

Event details.

  • Client2K26
  • EventNBA x NBL Melbourne Series
  • ActivationPro Booth
  • LocationMelbourne
  • Duration3 Days

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