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Adidas

Adidas Courtside
every dunk, captured

Pro Photographer Product Launch Sportswear Melbourne
// The Event

The AE2 launch, played out on a court

Adidas brought Anthony Edwards 2 to Melbourne with Courtside — a branded indoor basketball activation inviting guests to step up and take their shot. The space was fully dressed: custom backboards, hanging banners, NBA cutouts, and court-level lighting.

// What We Did

A pro photographer on the floor, prints in hand

HeyOK placed a professional photographer inside the activation to capture slam dunk attempts as they happened. Every shot was live-printed and available to share on the spot — no waiting, no friction.

// The Outcome

1,083 prints. 987 shares. One day.

The throughput speaks for itself. Guests walked away with a physical keepsake from their moment on court, and the content spread well beyond the venue walls. High-energy activation, high-volume output.

1
Day
1,083
Prints
987
Shares
1
Pro Photographer
// How it worked

Shoot. Print. Share.

The setup was simple by design. A pro photographer positioned courtside to catch the peak moment of each dunk attempt — then prints delivered directly to guests before they left the court.

Built for throughput, finished for the brand

The activation ran for a single day and produced over a thousand prints. That kind of volume requires a workflow that moves — custom print templates, fast turnaround, and a photographer who knows how to work a crowd without slowing it down.

Every print carried dual Adidas and Courtside branding. Guests left with something physical — and something worth posting.

Pro Photographer + Live Print + Share

The output.

Custom-branded prints from the Adidas Courtside activation — portrait format with dual Adidas and Courtside branding on a white border.

A guest leaps high into the air attempting a slam dunk at an indoor basketball court setup during the Adidas Courtside Melbourne event, with Adidas and Clippers branding visible on the backboard and in the lower frame.
Print
A young boy in black Adidas apparel prepares to shoot a layup on an indoor basketball court, with professional studio lighting and an Adidas-branded backboard visible. The image is framed with Adidas and Courtside logos printed below on a white border.
Print
A guest leaps toward a basketball hoop attempting a dunk inside an indoor court, captured in a dramatic low-angle shot with Adidas and Courtside branding overlaid at the bottom of the image.
Print
A young person holds a basketball beneath a branded basketball hoop inside an indoor court, captured during the Adidas Courtside Melbourne activation. The photo booth output features dual Adidas and Courtside branding at the bottom on a white border.
Print
// On the Ground

On the ground

Court setup — day of
Activation in motion
A DSLR camera and tablet mounted on a Manfrotto tripod in the foreground of an indoor basketball court at the Adidas CourtSide activation in Melbourne, with a portable basketball hoop, hanging black banners, and life-size NBA player cutouts visible in the background.
Camera rig setup
Behind-the-scenes view of the Adidas Courtside activation in Melbourne, featuring a full-size basketball hoop with an Adidas-branded backboard, hanging black banners reading CourtSide and For the Love of the Game, NBA jersey mannequins, neon light stands, and a professional camera on a tripod positioned on the court floor.
Photographer setup

What we delivered.

  • ActivationPro Photographer
  • OutputCustom-branded live prints
  • SharingOn-site digital share
  • Prints produced1,083
  • Shares987

Event details.

  • ClientAdidas
  • EventCourtside
  • ActivationPro Photographer
  • LocationMelbourne
  • Duration1 Day

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