Armani

Emporio Armani
Power of You, captured

Name: Armani — Emporio Power of You Launch
Location: Sydney & Melbourne

Custom Retail Activation Fragrance Sydney & Melbourne

// The Event

A week-long brand moment across two cities.

Emporio Armani launched their Power of You fragrance with a retail activation inside shopping centres in Sydney and Melbourne. The brief called for a physical presence that could hold attention across seven days and drive genuine guest engagement.

// What We Did

A custom booth built around the campaign.

HeyOK designed and installed a fully custom photo booth with deep crimson walls, neon light borders, and the GA eagle logo front and centre. Guests stepped inside, took their photo, and walked away with a branded physical photo strip — or shared their moment digitally on the spot.

// The Outcome

2,773 images. 2,700 shares.

Over seven days across both venues, the activation generated 2,773 captured images and 2,700 digital shares. The booth ran consistently across the full install period with high throughput at both locations.

Days on the floor

2,773

Images captured

2,700

Digital shares

Cities

// The Build

Built for the campaign, inside and out.

Every element of the booth was designed to reflect the Power of You campaign. From the neon-lit interior to the branded photo strip output, the experience was consistent across both Sydney and Melbourne installs.

Custom hardware. Campaign-matched creative.

The booth interior featured deep crimson walls with glowing neon borders in white and pink, the iconic GA eagle logo, and a central interactive screen prompting guests to 'Discover the Power of You'. The physical output was a branded photo strip carrying the campaign's magenta palette and typography.

Digital sharing was built into the flow — guests could send their photo strip directly from the booth, extending the campaign's reach beyond the shopping centre floor.

Custom Photo Booth