Armani Launch

Emporio Armani
every guest, a star

Name: Armani Launch — Power of You
Location: Sydney

Glambot Fragrance Launch Luxury Fashion Sydney

// The Event

A fragrance launch built for the spotlight.

Emporio Armani brought Power of You to Sydney with a high-energy brand activation. Guests were invited to step into the spotlight. The Glambot made sure every one of them looked the part.

// What We Did

The Glambot. Full rig. Full crowd.

HeyOK deployed the Glambot arm with a custom branded surround and lighting rig. Each guest struck a pose and walked away with a slow-motion video — branded and delivered via QR code in under 60 seconds.

// The Outcome

370+ videos. Four hours. Zero downtime.

One of HeyOK's highest-throughput Glambot activations on record. Guests queued, shot, and immediately shared. Armani's brand reach extended well beyond the room.

370+

Videos captured

4hrs

Event duration

~92

Videos per hour

<60s

Delivery via QR code

// The Activation

The arm draws the crowd.

Before anyone steps in front of it, the Glambot rig demands attention. The movement, the lighting, the scale — guests form a queue before they even understand what it does.

240fps. Instant delivery. Instant share.

The Glambot captures guests in slow motion at 240fps. The result is cinematic — the kind of clip people don't just watch back, they post. Branded with Armani's Power of You identity, every video becomes an organic content moment.

Delivered via QR code in under 60 seconds, guests had their video before they'd left the activation floor. At peak, HeyOK was processing approximately 92 sessions per hour.

Glambot — 240fps Slow Motion