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Australian Grand Prix

Pit Stop Park
prints at full speed

Big Boy Fan Precinct Motorsport Melbourne
// The Event

Formula 1 meets fan culture at Albert Park.

Pit Stop Park is the official fan precinct of the Australian Grand Prix — a high-energy destination for tens of thousands of motorsport fans across the race weekend. Located at Melbourne's Albert Park circuit, it brings together activations, entertainment and F1 atmosphere in one densely packed space.

// What We Did

A custom photo booth built for the grid.

HeyOK deployed the Big Boy — a custom-built, branded photo booth kiosk — inside Pit Stop Park for the full three-day event. Guests captured race-day moments and walked away with both physical prints and digital copies, branded to the Pit Stop Park experience.

// The Outcome

2,304 images. 2,298 shares. Three days.

Throughput was strong across every session. Nearly every image captured was shared digitally, making the activation one of the highest share-rate deployments in the precinct. Physical prints gave guests a tangible keepsake to take home from race day.

3
Days on the floor
2,304
Images captured
2,298
Digital shares
~100%
Share rate
// The Activation

Built for the Pit Stop Park crowd.

The Big Boy is a freestanding, fully branded photo booth kiosk — designed to hold its own in high-traffic environments. At Pit Stop Park, it sat at the centre of the action and delivered consistent throughput across a demanding three-day run.

Print and digital, every time.

Print and digital, every time.

Every guest received a physical photo strip printed on the spot and a digital copy sent instantly. The booth was custom-branded to match the Pit Stop Park identity — keeping the look consistent with the broader precinct experience.

With 2,298 shares from 2,304 images, the organic reach generated by guests sharing their own content far extended the activation's footprint beyond the event itself.

Big Boy — Print + Digital

The output.

Branded photo strip outputs from the Pit Stop Park Big Boy activation.

Three smiling friends pose together at the Pit Stop Park photo booth at the Australian Formula 1 Grand Prix in Melbourne. Two are wearing red Ferrari caps and sunglasses, with the Pit Stop Park logo overlaid on the image.
Print + Digital
Two smiling fans pose at Pit Stop Park at the Australian Grand Prix, one holding an Australian flag and the other an orange GP flag, with colorful leaf graphics and UniCredit branding in the background.
Print + Digital
Branded photo strip output from the Pit Stop Park Big Boy photo booth activation at the Australian Grand Prix in Melbourne.
Print + Digital
Branded photo strip output from the Pit Stop Park Big Boy photo booth activation at the Australian Grand Prix in Melbourne.
Print + Digital
// On the Ground

On the floor at Pit Stop Park.

Two smiling women hold photo booth strip prints outside a purple Pit Stop Park branded photo booth kiosk at the Australian Grand Prix in Melbourne. A large red umbrella provides shade overhead, with other attendees visible nearby.
Fresh prints from the Pit Stop Park booth.
Two young women in red Ferrari fan gear pose with a photo strip in front of the Pit Stop Park photo booth activation at the Australian Grand Prix, Melbourne. A LEGO Formula 1 Collection banner is visible in the background alongside two other attendees near the booth entrance.
Fresh prints at Pit Stop Park, Melbourne.
Race day energy at Pit Stop Park.
Thousands gather at Melbourne's Pit Stop Park.

What we delivered.

  • ActivationBig Boy photo booth kiosk
  • BrandingCustom Pit Stop Park wrap and overlay
  • OutputPhysical print strips + digital copies
  • SharingInstant digital share per session
  • CoverageFull 3-day race weekend

Event details.

  • ClientAustralian Grand Prix
  • EventPit Stop Park | Formula 1
  • ActivationBig Boy
  • LocationMelbourne
  • Duration3 Days

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