Colgate

TikTok Beauty Fest
383 sessions, one day

Name: Colgate — TikTok Beauty Fest
Location: Sydney

Glambot Beauty Festival FMCG Sydney

// The Event

TikTok's first IRL beauty event in Australia.

TikTok BeautyFest brought influencers and beauty guests together for a one-day event in Sydney — the first time TikTok took the format off-screen and into a physical venue. Colgate was there to launch Optic White Vitamin C, and they needed content that would travel.

// What We Did

The Glambot took centre stage.

HeyOK placed the Glambot at the heart of Colgate's activation. Guests stepped in front of the robotic camera arm to capture slow-motion video content — custom branded, automatically edited, and ready to share via QR code within 60 seconds. The robot arm drew a crowd before anyone even pressed record.

// The Outcome

383 sessions. 379 shares. One day.

The activation ran for a single day and produced 383 Glambot sessions, with 379 videos shared directly from the floor. Guests walked away with premium branded content they genuinely wanted to post — exactly the social reach Colgate was after.

Day on the floor

383

Glambot sessions

379

Videos shared

60s

QR delivery time

// The Activation

Slow motion. Fast delivery.

The Glambot captures guests on a robotic camera arm in slow motion, then delivers a fully branded cinematic clip via QR code — typically within 60 seconds. At BeautyFest, that loop ran 383 times.

Built for a social-first crowd.

BeautyFest guests were already there to create content. The Glambot gave them something worth posting. Each clip was shot in slow motion, edited with Colgate's Optic White Vitamin C branding, and formatted for Stories and Reels — portrait 9:16, ready to go.

The activation footprint was 3m x 3m. Setup took approximately two hours. A HeyOK operator ran the floor throughout the day, keeping throughput high and the experience sharp.

Glambot — Slow Motion Video