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David Jones — David Jones. Fashion, shot and shared.
David Jones

David Jones.
Fashion, shot and shared.

Custom Retail Launch Fashion Sydney
// The Event

A fashion floor that demanded more than a ribbon cutting.

David Jones relaunched their Sydney fashion floor with a shopping experience worthy of the brands inside it. The activation needed to match that standard — glamorous, immediate, and easy to share.

// What We Did

Hugh Stewart shot it. HeyOK shared it.

We built a custom photo activation around renowned portrait photographer Hugh Stewart. Guests stepped onto a styled pink stage, were captured by a professional behind a Nikon, and walked away with their image delivered in real time via HeyOK's technology.

// The Outcome

374 sessions. 360 shares. One day.

The activation ran for a single day and moved fast — 374 photo sessions completed with a 96% share rate. Professional imagery reached guests' phones while they were still on the floor.

1
Day
374
Sessions
360
Shares
96%
Share Rate
// The Activation

Custom technology. Professional photographer. Real-time delivery.

This wasn't an off-the-shelf photo booth. It was a purpose-built activation designed around Hugh Stewart's craft and David Jones's brand.

Built for a fashion floor.

Built for a fashion floor.

The set was styled to match the occasion — a custom curved pink stage, gold tinsel draping, and professional studio lighting positioned beside the Louis Vuitton boutique. Hugh Stewart worked the room as photographer while HeyOK handled everything behind the scenes: capture, processing, and instant distribution to guests.

Three tablet kiosks gave guests control over how they received their images. The result was a professional portrait experience that felt editorial, not transactional.

Custom Build — Real-Time Sharing

The output.

Professional portrait imagery shared instantly to guests via custom kiosk stations.

// On the Ground

On the floor.

A behind-the-scenes photo activation setup at David Jones Sydney featuring a pink stepped platform with gold and orange draped curtains as a backdrop, two photography umbrella softboxes on a tripod stand, three black tablet kiosks for guest interaction, and a Louis Vuitton digital display screen visible to the right.
Behind the scenes: Fashion Floor Launch activation
Guests interact with a tablet kiosk activation station near the concierge area at the David Jones Fashion Floor Launch in Sydney, with a luxury accessories display visible in the background.
Guests engaging at the custom activation kiosk.
A woman in a bold black and white checkered midi dress and neon green heels laughs while posing on a curved pink stepped platform stage, framed by draped orange velvet curtains and a gold sequin backdrop.
Bold looks at David Jones Fashion Floor Launch.
Behind-the-scenes view of a photo activation setup at the David Jones Fashion Floor Launch in Sydney, featuring a large photography umbrella softbox on a stand, golden draped backdrop, and guests mingling near a Louis Vuitton display with a live screen.
Behind the scenes: activation setup.

What we delivered.

  • PhotographyHugh Stewart — professional portrait photographer
  • StageCustom pink stepped platform with gold and orange draping
  • LightingProfessional studio umbrella softboxes
  • Kiosks3 × custom branded tablet kiosks for guest sharing
  • DistributionReal-time digital sharing via HeyOK platform

Event details.

  • ClientDavid Jones
  • EventFashion Floor Launch
  • ActivationCustom
  • LocationSydney
  • Duration1 Day

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