Power of You
every guest, a star
A product launch that put guests in the frame
Emporio Armani's Power of You launch landed in Sydney with a clear brief: make every guest feel like the campaign. HeyOK brought the Glambot — and the activation did exactly that.
The Glambot arm. Full branded surround. Instant delivery.
HeyOK deployed the Glambot with a complete branded lighting rig and custom overlay. Each guest stepped up, struck a pose, and walked away with a slow-motion video — branded and delivered via QR code in under 60 seconds.
370+ videos. Four hours. The booth never stopped.
One of HeyOK's highest-throughput Glambot activations on record. Guests queued, shot, and shared immediately. Armani's brand reach extended well beyond the room.
The rig draws a crowd before anyone steps in front of it
The Glambot arm is the spectacle. The movement, the lighting, the weight of it — guests are already watching before they know they want a turn.
240fps. Branded. Posted.
Slow motion at 240fps turns an ordinary moment into something cinematic. Guests don't just watch it back — they post it. For a fashion launch, that instinct to share is everything.
Each video carried Armani's branding throughout — custom overlay, consistent framing, delivered in under 60 seconds. The content was ready for Stories and Reels the moment guests left the floor.
Glambot — 9:16 Portrait / QR Delivery / Custom Branded OverlayThe output.
Custom branded slow-motion video clips delivered via QR code in under 60 seconds — formatted for Stories and Reels.
On the floor
What we delivered.
- ActivationGlambot robot arm with branded surround and lighting rig
- Output9:16 slow-motion video with custom branded overlay
- DeliveryQR code — under 60 seconds
- MusicRoyalty-free soundtrack
- Post-eventFull video gallery
Event details.
- ClientEmporio Armani
- EventPower of You
- ActivationGlambot
- LocationSydney
- Duration4 Hours
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