Peloton Tread Launch
Shot in slow motion
Peloton brought the Tread to Sydney.
The Peloton Tread Launch was a one-day event in Sydney, introducing the brand's flagship treadmill to the Australian market. Guests moved through a curated experience built around the product — and the studio was central to it.
A custom slow-motion video studio, black and white.
HeyOK designed and ran a dedicated video capture studio on the event floor. Every guest stepped in front of the camera and walked away with a cinematic black and white slow-motion clip. Sharing was built into the workflow — no friction, no delay.
92 sessions. 92 shares. One day.
Every single session converted to a share — a 100% share rate across the full day. The format was straightforward, the output was strong, and guests did the distribution themselves.
Black and white. Slow motion. Immediately shareable.
The creative brief was clear — produce something that felt editorial and on-brand for Peloton. Black and white slow-mo delivered exactly that.
Designed around the guest experience
The studio was set up to move guests through quickly without feeling rushed. Each capture was deliberate — slow-motion footage rewards movement, and the Peloton audience knew how to move.
Black and white processing was applied in-studio, giving every clip a consistent look regardless of what guests wore. The output was personal but the aesthetic stayed tight.
Slow-Mo Video — B&WThe output.
Black and white slow-motion video clips, captured and shared on the day.
On the floor in Sydney.
What we delivered.
- FormatSlow-Motion Video Studio
- OutputBlack and white slow-mo video clips
- SharingInstant digital share per session
- Throughput92 sessions across one day
- Share Rate100% — every session shared
Event details.
- ClientPeloton
- EventPeloton Tread Launch
- ActivationPro Photographer
- LocationSydney
- Duration1 Day
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