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Peninsula Fair — Peninsula Fair a moment with Mum
Peninsula Fair

Peninsula Fair
a moment with Mum

Big Boy Shopping Centre Retail Brisbane
// The Event

Mother's Day weekend. Free photo booth. Real prints.

Peninsula Fair invited shoppers to celebrate Mother's Day with a free photo booth experience in the heart of the centre. The activation ran across Friday 8 to Sunday 10 May, giving mums and their families a reason to stop, connect and take something home.

// What We Did

A fully branded Big Boy booth built for the moment.

HeyOK produced and installed a custom Big Boy photo booth wrapped in Peninsula Fair's 'Love You Mum' floral branding. The setup included data capture, real-time image sharing and live print output — all self-contained and ready to run across a three-day retail window.

// The Outcome

619 sessions. 597 shares. Three days.

The activation ran without interruption across the full Mother's Day weekend. Guests moved through quickly, walking away with physical prints and a digital copy sent direct to their phones. Peninsula Fair captured first-party data from nearly every session.

3
Days
619
Sessions
597
Shares
100%
Live print output
// The Setup

Built for a shopping centre floor.

The Big Boy is designed for high-traffic retail environments. Enclosed, branded and self-contained — it draws a crowd without needing a crowd to manage it.

Custom branding. Live output. Data built in.

Custom branding. Live output. Data built in.

The booth was wrapped floor-to-ceiling in Peninsula Fair's custom Mother's Day artwork — a soft floral palette with 'Love You Mum' as the anchor graphic. A curved pull-up banner extended the install into the corridor, drawing foot traffic from both directions.

Every session produced a physical strip print with the Peninsula Fair brand front and centre. Real-time sharing pushed the image directly to guests' phones. Data capture ran quietly in the background, giving the centre a clean opt-in list from the weekend.

Big Boy — Enclosed Photo Booth

The output.

Custom floral print design for Peninsula Fair's Mother's Day activation.

A younger woman with dark curly hair laughs joyfully as an older woman with short silver hair and blue glasses kisses her on the cheek, captured in a floral-themed photo booth print at Peninsula Fair, Brisbane.
Print Output
Two women with dark hair smile closely together in a photo booth print, set against a soft pink background with colourful retro floral graphics. The Peninsula Fair branding and decorative flower border frame the image.
Captured together at Peninsula Fair 2024
Two women smile closely together in a photo booth at Peninsula Fair Brisbane, set against a pink background with a colourful floral graphic frame. One woman has curly blonde hair and a white top, the other wears blue glasses, a nose ring, and a light blue top.
Capture a Moment with Mum at Peninsula Fair
Two women smile closely together in a photo booth at Peninsula Fair Brisbane, set against a pink background with a colourful floral graphic frame. One woman has curly blonde hair and a white top, the other wears blue glasses, a nose ring, and a light blue top.
// On the Ground

On the ground at Peninsula Fair.

A floral-wrapped Big Boy photo booth branded with 'Love You Mum' and Peninsula Fair signage, positioned in a quiet shopping centre corridor alongside an arched promotional banner advertising a free photo booth activation from Friday 8 to Sunday 10 May.
Mother's Day photo booth ready for action.
A hand holds up three photo booth strip prints featuring a smiling woman and young child, in front of a floral-decorated 'Love You Mum' wall at Peninsula Fair shopping centre.
Printed strips from the weekend.
Setup walkthrough.
Live print output in action.

What we delivered.

  • ActivationBig Boy enclosed photo booth
  • BrandingCustom full-wrap floral print design
  • OutputLive physical strip prints
  • SharingReal-time digital image sharing
  • DataOn-site data capture

Event details.

  • ClientPeninsula Fair
  • EventCapture a Moment with Mum
  • ActivationBig Boy
  • LocationBrisbane
  • Duration3 Days

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