Qantas

Qantas Matildas
your card, your club

Name: Qantas — Matildas Game
Location: Canberra & Melbourne

Pro Booth Sports Activation Aviation & Travel Canberra & Melbourne

// The Event

Qantas at the Matildas — a fan moment worth keeping.

Qantas brought their Spirit of Australia branding to the stands for two Matildas games in Canberra and Melbourne. The brief was simple: give fans something tangible to take home. Something that put them inside the story.

// What We Did

A trading card activation that made every fan a player.

HeyOK ran a custom Pro Booth activation where fans stepped in, struck a pose, and walked away with a personalised Qantas Matildas trading card. The cards featured custom Qantas branding, player-style typography, and position labels — printed on the spot. Digital delivery via QR code ran alongside the physical print.

// The Outcome

385 prints. 379 shares. One day.

Across both game days, the activation produced 385 physical trading cards and 379 digital shares. Throughput stayed consistent throughout the event, with HeyOK operators managing the booth floor from setup through to pack-down.

385

Prints

379

Digital Shares

Game Locations

Day

// The Activation

Built for the stands. Branded for Qantas.

The Pro Booth was fully wrapped in Qantas livery and positioned in the fan precinct at each venue. Custom trading card overlays were designed to match the Matildas aesthetic — green, gold, and unmistakably Australian.

Physical cards that fans actually want.

Each guest received a printed trading card styled after a real player card — their name, a position label, and the Qantas branding front and centre. It is the kind of physical keepsake that ends up on a fridge, not in a bin.

Digital delivery ran in parallel. Guests scanned a QR code to receive their card within 30 seconds of shooting. Both outputs shared the same custom overlay, keeping the brand consistent across print and digital.

Pro Booth — Print + Digital