Licence to Blush
Your photo, your licence
A product launch tour built around a moment worth keeping.
Rare Beauty x Sephora's Licence to Blush tour hit Brisbane, Gold Coast and Sydney over three consecutive days. The activation centred on a fully wrapped pink Pro Booth, designed to pull guests in and send them away with something physical.
Custom prints styled as California driver's licences.
HeyOK produced personalised photo takeaways shaped and styled as California driver's licences — a direct nod to the Rare Beauty brand world. Each print was custom branded and handed to guests on the spot. The Pro Booth ran staffed throughout the tour across all three cities.
785 prints. 695 digital shares. Three cities.
Across the full tour, the activation delivered 785 physical prints and 695 digital shares. Every share extended the campaign's reach well beyond the event floor. The driver's licence format gave guests a keepsake they actually wanted to hold onto.
A photo booth that looked and felt like Rare Beauty.
The Pro Booth was fully wrapped in Rare Beauty x Sephora branding — pink, bold and immediately recognisable. Studio lighting and high-resolution capture made sure every photo looked the part.
Custom keepsakes, instant delivery.
Prints were designed as California driver's licences — personalised with each guest's photo and finished in Rare Beauty's visual language. Digital copies were delivered via QR code in under 30 seconds.
HeyOK operators managed the booth across all three stops, keeping throughput steady and the experience consistent from Brisbane through to Sydney.
Pro Booth — Custom Print ActivationThe output.
Custom driver's licence prints and instant digital sharing across three cities.
On the ground
What we delivered.
- ActivationPro Booth — fully wrapped in Rare Beauty x Sephora branding
- Print FormatCustom California driver's licence style photo prints
- Digital DeliveryQR code share, under 30 seconds
- CrewHeyOK operators on site for full event duration across all three cities
- Output785 prints · 695 digital shares
Event details.
- ClientRare Beauty x Sephora
- EventLicence to Blush
- ActivationPro Booth
- LocationBrisbane, Gold Coast & Sydney
- Duration3 Days
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