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Rock Star Games — Call of Duty Wanted: your Replacer
Rock Star Games

Call of Duty
Wanted: your Replacer

Pro Booth Product Launch Gaming Sydney
// The Event

Black Ops 7 hits Pitt St Mall

To mark the 14 November launch of Call of Duty: Black Ops 7, Rock Star Games took over one of Australia's busiest pedestrian precincts. The activation occupied a 6m x 2.7m branded space in Sydney's Pitt St Mall, inviting fans to step inside the Replacer campaign and make it personal.

// What We Did

A custom poster engine built for the street

We built a fully integrated Pro Booth workflow around the Replacer concept. Guests scanned a QR code, answered three questions about which tasks they needed replacing for, and stepped in front of the camera. The result: a custom Replacer Wanted poster — their photo, their name, their duties — delivered digitally in under 30 seconds and printed on-site as a 6x8" keepsake.

// The Outcome

370+ sessions. 1,200 tasks replaced. Four hours.

The activation ran for four hours and produced over 370 individual poster sessions, with 1,200 personalised tasks captured across 1,300 session views. Every output was shareable, printable and built around the guest — turning a product launch into a personal moment.

370+
Sessions
1,200
Tasks replaced
1,300
Session views
4hrs
On the floor
// The Tech

Built around the guest, not the brief

The Pro Booth interface was custom-built for this activation. No generic photo booth flow — every screen was designed to serve the Replacer campaign.

Three questions. One poster.

Guests scanned a QR code and were prompted to enter their name, their role, and choose three tasks they needed a Replacer to cover — think walking the dog, washing the car, or clocking into a 9-to-5. That data fed directly into our poster-generation engine and printed onto every 6x8" output.

The digital poster landed via QR or email in under 30 seconds. Physical prints rolled off the on-site printer throughout the day, with guests pinning them to a branded Replacer Wanted notice board — turning the space into a live wall of fan participation.

Pro Booth — Custom QR Interface — 6x8" Instant Print — Digital Delivery

The output.

Custom 6x8" Replacer Wanted posters — personalised name, role, duties and branded Black Ops 7 artwork.

A branded Call of Duty: Black Ops 7 photo activation output styled as a 'Replacer Wanted' poster, featuring a guest's photo alongside personalised duties including walk the dog, wash my car, and clean the house, with a November 14 release date and pre-order call to action.
6x8" Print
A branded photo booth output for Call of Duty: Black Ops 7 featuring a male guest overlaid on a dark blue background, with bold orange and white text reading 'Replacer Wanted – 14 November' and personalised copy naming the guest as Bennett, listing humorous duties including 'Having a Call', 'Black Ops', and 'The Number 7'.
6x8" Print
A personalised Call of Duty: Black Ops 7 'Replacer Wanted' promotional poster featuring a young man named Justin, with custom duties listed including 'Do my 9-5', 'Buy a lotto ticket', and 'Doomscroll', branded with the game's logo and a 14 November release date.
6x8" Print
A personalised Call of Duty: Black Ops 7 'Replacer Wanted' poster featuring a man named Nouredine wearing a red Nike hoodie, with humorous custom duties listed in English and French, branded with the game's official logo and a November 14 release date.
6x8" Print
// On the Ground

On the ground in Pitt St Mall

Two smiling women stand outside a Call of Duty Black Ops 7 'Replacer Wanted' activation in Sydney, each holding personalised printed cards featuring their names and photos generated by the Pro Booth experience.
The activation in full swing
A branded Call of Duty: Black Ops activation space inside a dark-themed pop-up, featuring a HeyOK Pro Booth on a stand in the foreground, a DJ working at a mixing desk in the background, and a Hamilton x Call of Duty branded display column to the left. A JB Hi-Fi store is visible through the glass entrance outside.
Pro Booth setup, Pitt St Mall
Replacer Day in action
Build and setup footage

What we delivered.

  • ActivationPro Booth with custom QR-driven poster interface
  • OutputPersonalised 6x8" Replacer Wanted posters — digital and print
  • DeliveryInstant digital via QR code, under 30 seconds
  • BrandingFull custom UI, branded digital overlay and print design
  • CrewOn-site HeyOK operators for full event duration

Event details.

  • ClientRock Star Games
  • EventCall of Duty: Black Ops 7 – Replacer Wanted
  • ActivationPro Booth
  • LocationPitt St Mall, Sydney CBD
  • Duration4 Hours

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