XeroCon 2025
find your true hue
Xero's flagship conference. Brisbane Convention Centre. Three days.
XeroCon is Xero's annual conference for accountants, bookkeepers and small business owners. In 2025 it landed in Brisbane with thousands of guests and a packed exhibition floor. Xero needed an activation that could hold its own in that environment.
A custom AI activation built around colour and personality.
HeyOK designed and built 'Find Your True Hue' — an AI-powered seasonal colour analysis experience housed inside a custom-built Paint Shop booth. Guests stepped in front of an iPad, the AI analysed their colouring, and they walked away with a personalised seasonal colour palette result. Results were displayed instantly on a tablet and shared digitally via QR code.
2,750 sessions. 2,500 shares. Three days.
The activation ran continuously across all three days of XeroCon 2025. High throughput was built into the design from the start — a fast, personalised experience that kept the queue moving. The share rate of over 90% reflected how much guests wanted to take the result with them.
AI that tells you what colours suit you.
The Paint Shop was built as a complete branded environment — a physical space that felt distinct from the rest of the exhibition floor and gave guests a reason to stop.
Personalised results, every time.
The AI analyses each guest's photo in real time, identifying their seasonal colour type — Spring, Summer, Autumn or Winter — and generating a custom palette of shades that complement their natural colouring. The result appears on a tablet display with a QR code for instant saving and sharing.
The booth was designed to run at volume without sacrificing the personal feel. Each interaction took under two minutes, keeping throughput high while the result still felt like something made specifically for that guest.
Custom AI · Seasonal Colour Analysis · Physical BoothThe output.
Each guest receives a personalised seasonal colour palette result — displayed on-screen and shareable by QR code.
The Paint Shop, live.
What we delivered.
- Activation TypeAI Seasonal Colour Analysis
- TechnologyCustom AI — real-time photo analysis
- OutputDigital colour palette result with QR share
- BuildCustom-built Paint Shop branded booth
- Volume2,750 sessions across 3 days
Event details.
- ClientXero
- EventXeroCon 2025
- ActivationCustom
- LocationBrisbane
- Duration3 Days
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