State of Origin
on the big screen
NRL's biggest rivalry. One very loud booth.
State of Origin brings out the best — and loudest — in Australian rugby league fans. Youi, as an official NRL partner, wanted to put fans front and centre at Magic Round in Brisbane. Not just as spectators, but as part of the show.
A live Cheer Cam, streamed to the stadium.
HeyOK set up the Pro Booth inside a branded container at The Precinct, complete with a green screen studio and custom Youi x NRL overlay. Fans recorded their Cheer Cam videos, shared them instantly via QR code, and watched them stream live to the stadium big screens.
514 sessions. 495 shares. One day.
The activation ran across a single event day and produced 514 recorded sessions. 495 of those were shared — a share rate that reflects genuine fan investment. The booth ran continuously, with HeyOK operators managing throughput across both pre-game and in-game periods.
Fan footage on the big screen.
The Youi Cheer Cam used the Pro Booth's video capture capability to put real fans on the stadium display. Every session ended with an instant share link — and a moment on the screens.
Green screen. Custom overlay. Instant share.
The Pro Booth was installed inside a Youi-branded shipping container at The Precinct, giving the activation a fixed, high-visibility presence in the fan precinct. A full green screen studio replaced backgrounds with a live stadium composite, keeping the output on-brand regardless of surroundings.
Guests received their video via QR code in under 30 seconds. Selected content was streamed directly to the in-stadium big screens, turning the booth into a live broadcast point for fan energy.
Pro Booth — Video + Green Screen + Instant ShareThe output.
Cheer Cam video outputs with custom Youi x NRL branded overlay and stadium green screen composite.
On the ground at Magic Round.
What we delivered.
- ProductPro Booth
- CaptureVideo — Cheer Cam
- Green ScreenCustom stadium composite
- SharingInstant digital via QR code
- BrandingCustom Youi x NRL digital overlay
Event details.
- ClientYoui
- EventState of Origin
- ActivationPro Booth
- LocationBrisbane
- Duration1 Day
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