Meet every leap
prepared on camera
Steadfast Convention — Australia's largest insurance broking event.
The Steadfast Convention brings together thousands of insurance professionals each year. At the Gold Coast edition, Zurich Insurance needed a stand activation that could pull a crowd, hold attention, and leave guests with something worth sharing.
Four adventures. One booth. Fully branded.
HeyOK integrated a Pro Booth directly into the Zurich stand wall and built a custom AI video experience around the campaign theme 'Meet Every Leap Prepared.' Guests chose from skydiving, ballooning, rafting or snow tubing — then stepped in front of the camera to be composited into a branded Zurich video. Two live stream screens on the stand played back captured videos in real time, drawing a continuous crowd throughout both days.
70+ AI videos. 2 days. 4 adventures.
Each video was processed in the background after capture. Guests received an SMS when their video was ready or scanned a QR code at the end of their session to access it instantly. The activation ran across the full two-day event with no interruption.
Built into the stand. Not bolted on.
The Pro Booth was integrated directly into the Zurich stand wall — part of the architecture, not an afterthought. Two TV screens displayed a live feed of captured videos, turning every output into ambient content for the broader stand.
AI video, delivered to your phone.
Guests were captured on the Pro Booth, then placed into one of four custom AI-generated adventure scenes — all branded to Zurich. The video was processed in the background while guests continued exploring the stand. A QR code at session end or an SMS notification let them access the finished video within minutes.
The experience was designed to feel effortless for the guest. Choose your adventure, step in, walk away with a video worth keeping.
Pro Booth — AI Video ActivationThe output.
Four branded AI adventure videos — one per scenario, each composited from a live capture on the Pro Booth.
On the floor at Steadfast.
What we delivered.
- ActivationPro Booth — custom AI video experience
- ScenariosSkydiving, ballooning, rafting, snow tubing
- DeliveryQR code at session end or SMS notification
- Live stream2 screens displaying captured videos on stand
- CrewHeyOK operators on site for full event duration
Event details.
- ClientZurich
- EventSteadfast Convention
- ActivationPro Booth
- LocationGold Coast
- Duration2 Days
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