House of 2K
Your 2K card,
brought to life.
For the Melbourne launch of NBA 2K27, HeyOK's Pro Booth turned guests into rated athletes — each walk-up producing a personalised player card styled to match the game's signature aesthetic. Studio lighting and a custom digital overlay did the heavy lifting, delivering cards guests actually wanted to share. The result was a physical moment that felt native to the game world.
- ClientHouse of 2K
- EventNBA 2K27
- ProductPro Booth
- OutputCustom Digital Player Card
- LocationMelbourne
What is a Pro Booth?
The Pro Booth is HeyOK's fully brandable photo booth — built around high-quality cameras and studio lighting, and operated by HeyOK crew throughout your event to keep throughput high and output consistent.
Where does HeyOK operate?
HeyOK delivers photo and video activations across Australia and the UK — including Sydney, Melbourne, Brisbane, London, Birmingham and Manchester. We're also happy to travel for the right brief.
How do I book a Pro Booth for my event?
Get in touch via our contact page at photobooth.co/contact and we'll get back to you with ideas and a concept tailored to your event.