Mimco
Retail, captured.
Icons sell themselves.
Mimco's The Icons Launch called for something that could live in-store, long-term, and keep working. HeyOK deployed a virtual booth across global retail locations to collect UGC and guest data at the point of experience. The result is a self-running activation that turns shoppers into content.
- ClientMimco
- EventThe Icons Launch
- ProductVirtual Booth
- OutputDigital Share
- LocationGlobal
What is a Virtual Booth?
A Virtual Booth is a software-driven photo experience that runs on a screen or tablet — no physical booth required — making it ideal for retail environments where space is tight and long-term deployment needs to be low-maintenance.
Where does HeyOK operate?
HeyOK delivers photo and video activations across Australia and the UK — including Sydney, Melbourne, Brisbane, London, Birmingham and Manchester. We're also happy to travel for the right brief.
How do I book a Virtual Booth for my event?
Get in touch via our contact page at photobooth.co/contact and we'll get back to you with ideas and a concept tailored to your event.