RACQ
Adventure, captured.
Postcards from the outback.
RACQ wanted guests at Motorfest 2026 to walk away with something physical — a keepsake that tied directly to their Travel Insurance offering. HeyOK built a custom AI background removal activation that dropped guests into a cinematic Uluru sunset scene and printed the result as a branded postcard souvenir on the spot. The connection between the activation and the product was immediate: adventure starts here, and RACQ gets you there.
- ClientRACQ
- EventMotorfest 2026
- ProductCustom
- OutputCustom Print Souvenir
- LocationBrisbane
What is a Custom?
A Custom activation is built from the ground up around your brand and campaign — in this case, AI background removal technology placed guests inside a branded travel scene and produced a physical postcard they could keep, making the marketing message tangible.
Where does HeyOK operate?
HeyOK delivers photo and video activations across Australia and the UK — including Sydney, Melbourne, Brisbane, London, Birmingham and Manchester. We're also happy to travel for the right brief.
How do I book a Custom for my event?
Get in touch via our contact page at photobooth.co/contact and we'll get back to you with ideas and a concept tailored to your event.