Stella McCartney
Move the dot.
wear the edit.
For Stella McCartney x Adidas in London, HeyOK built a Pro Booth activation around the brand's signature dot motif — a projected pattern that responded in real time to each guest's movement. The system auto-edited the interaction into a finished video, ready to share to socials before they left the floor. Motion became the content.
- ClientStella McCartney
- EventStella McCartney x Adidas
- ProductPro Booth
- OutputDigital Share
- LocationLondon
What is a Pro Booth?
The Pro Booth is HeyOK's fully brandable photo and video booth — studio lighting, high-resolution output, and a custom interface — operated by our crew from setup to pack-down.
Where does HeyOK operate?
HeyOK delivers photo and video activations across Australia and the UK — including Sydney, Melbourne, Brisbane, London, Birmingham and Manchester. We're also happy to travel for the right brief.
How do I book a Pro Booth for my event?
Get in touch via our contact page at photobooth.co/contact and we'll get back to you with ideas and a concept tailored to your event.