F45 x HYROX

A fully branded, enclosed photo booth created a high-impact content moment at the 3-day F45 x HYROX fitness event, capturing over 2,500 photos.

This activation delivered branded user-generated content at scale, driving social sharing, brand engagement, and long-lasting digital visibility. Each photo takeaway became a personal endorsement, expanding F45’s reach across multiple platforms and keeping the brand front of mind long after the event wrapped.

An incredibly effective digital marketing tool, the booth turned every guest into a content creator — increasing awareness, deepening engagement, and extending the brand’s presence well beyond the event footprint.