Virgin

Immersive AI Postcard Brand Activation
AI-Powered Experiential Marketing for Travel & Lifestyle Brands

The Brief

Create an immersive brand activation that captures the excitement of summer travel and drives audience participation.

Virgin wanted an experiential marketing solution that would transport guests to iconic global destinations, deliver a premium personalised takeaway and increase engagement through a competition mechanic.

The Idea

Turn every guest into the hero of their own holiday postcard.

Using custom-developed AI photo technology, participants were virtually placed into stunning travel destinations—creating a believable, aspirational summer escape moment in seconds.

The Experience

• Live photo capture using AI-powered photo technology

• Realistic destination environments generated instantly

• Personalised holiday postcard printed on-site

• Competition entry to win a real trip to a featured destination

The Technology

Custom AI Photo Software

• Multi-dimensional compositing

• Intelligent lighting, depth and scale matching

• High-speed image processing for live events

• Print-ready outputs for instant production

Engagement Mechanism

Competition-Led Interaction

• Every postcard = automatic competition entry

• Increased dwell time and participation

• Strong emotional connection to the prize

Results

• High foot traffic and sustained engagement

• Premium personalised content at scale

• Strong brand recall through physical and digital touchpoints

• Clear alignment with Virgin’s travel and lifestyle positioning

Why It Worked

• Immersive experiential marketing

• AI-driven personalisation

• Physical takeaway extends brand impact

• Scalable, repeatable brand activation format