Illumina
Kaleidoscope-Inspired Conference Activation
Immersive Photo & Video Experience Powered by Custom UX Technology
The Brief
HeyOK reimagined the traditional conference photo moment with an interactive, nostalgia-driven brand activation inspired by the iconic 1980s toy kaleidoscope. Designed to surprise and delight, the experience delivered a visually rich, multi-dimensional content moment that stood out on the show floor and sparked conversation throughout the event
The client wanted something unexpected and memorable—an activation that moved beyond standard photography to create deeper engagement, encourage sharing, and deliver branded content at scale.
The Idea
Drawing inspiration from the playful symmetry and colour of a classic kaleidoscope, we designed a bespoke UX-led photo experience that blended creativity, motion and personalisation. The result was a striking visual output that felt both retro and futuristic, perfectly suited to a modern conference audience.
The Experience
Guests stepped into the activation and were captured through HeyOK’s custom-built system, producing:
High-impact still images for premium take-home prints
Auto-edited video content with layered kaleidoscopic effects
Instant digital delivery, optimised for social sharing
The seamless flow allowed for high throughput while maintaining a polished, immersive experience.
Technology & Output
Custom-designed UX inspired by 1980s kaleidoscope visuals
Real-time image and video processing
Branded, auto-edited stills and motion assets
Instant sharing and on-site printing
Scalable content creation for mass-branded output
Impact
Generated significant buzz and dwell time at the conference
Delivered a high volume of branded stills and videos
Encouraged organic social sharing and peer-to-peer amplification
Positioned the client as innovative, creative and experience-led
Why It Worked
By combining nostalgic inspiration with modern experiential technology, the activation transformed a familiar photo moment into a standout brand experience—one that guests remembered, shared and talked about long after the event.