L’Oreal

‘Because You’re Worth It’

L’Oréal’s brand activation brought their empowering vision to life, celebrating women’s beauty and self-worth across all ages and backgrounds. Designed to boost self-esteem, the activation featured two branded At The Beep Pro phones.

Each phone played a pre-recorded message of strength and positivity, delivering an uplifting affirmation. The message looped continuously, restarting each time the handset was replaced, creating a memorable and inspiring experience for event attendees.