Mecca X Charlotte Tilbury

For the launch of Charlotte Tilbury's Unreal Skin Foundation Stick, we created a cutting-edge user-generated content activation featuring custom software that captured innovative before-and-after shots placed side by side. Instantly shareable, auto-edited, and branded content generated significant social media buzz for the highly anticipated product. Specially invited guests, influencers, and media were treated to exclusive makeup sessions, experiencing the transformative power of the foundation firsthand. This ingenious brand collaboration with MECCA also allowed members of the public to engage with the product, creating a dynamic and immersive experience that amplified the launch’s impact across social platforms.