Charlotte Tilbury X MECCA
Unreal Skin Foundation Launch
Immersive UGC Brand Activation for Beauty & Influencer Marketing
The Brief
Create a premium experiential brand activation that visually demonstrates the transformative power of Charlotte Tilbury’s Unreal Skin Foundation Stick while generating high-quality, shareable user-generated content at scale.
The Idea
Let the results speak for themselves.
A custom-built before-and-after capture experience that instantly showcased the foundation’s impact—turning real transformations into polished, social-ready content in seconds.
The Experience
Exclusive makeup sessions for VIPs, influencers and media
Live before-and-after photo capture
Perfectly aligned side-by-side outputs
Auto-edited, branded visuals delivered instantly
Public participation to extend reach and engagement
Designed to feel effortless, elevated and unmistakably Charlotte Tilbury.
The Technology
Custom Before-and-After UGC Software
Intelligent image alignment and stitching
Automated editing for consistency and quality
Charlotte Tilbury x MECCA branded overlays
Outputs optimised for Instagram and TikTok
High-speed delivery to support large crowds
The Takeaway
Guests walked away with professional-quality, personalised before-and-after content—ready to share, save and celebrate their Unreal Skin transformation.
Results
High volumes of branded UGC across social platforms
Strong influencer, media and public engagement
Clear visual proof of product performance
Increased awareness and excitement during launch week
Deeper consumer connection through participation
Why It Worked
Results-led experiential marketing
Beauty-first technology design
Personalised content at scale
Seamless integration of tech, artistry and retail
Brand Moment
Unreal results. Real people.