Toyota x The Wiggles

Toyota teamed up with The Wiggles to launch The Big Red Ute (BRU), combining Toyota’s expertise in vehicle innovation with The Wiggles’ iconic charm. The launch event features the dramatic unveiling of the BRU, a live performance of The Wiggles' new song, and test drive opportunities. Kids enjoyed a unique photo booth experience, where they received a personalised Wiggles driving license to “drive” the BRU, making it a day filled with fun and memorable moments for everyone.