Harvey Norman QLD Maroons

The Harvey Norman Queensland Maroons series launch brought players, staff, partners, and fans together to celebrate ahead of the Women's State of Origin Game. Held at Queen Street Mall in Brisbane, this standout sports marketing activation featured a personalised photo booth where members of the public could create instantly shareable trading cards. Fans posed alongside the team, generating excitement and buzz for the upcoming match at Suncorp Stadium. With hundreds of participants and widespread social media engagement, the event successfully spotlighted the Maroons and amplified game-day anticipation.