Motorfest 2024

At Motorfest 2024, the RACQ Blooms for Blokes campaign delivered a powerful and heartfelt message through a personalised photo activation. Guests created custom images with overlays featuring messages to loved ones, alongside impactful statistics highlighting the number of men who lose their lives on Queensland roads each year. This meaningful activation encouraged participants to remind friends and family to stay safe on the roads because they are loved and valued. With custom software solutions enabling personalized prints, instantly shareable digital copies, AI background removal, and seamless data collection, the activation engaged over 500 guests. The initiative not only created a memorable experience but also amplified the campaign's reach and impact.