Mastercard

Pop Art Brand Activation
Experiential Marketing Inspired by Iconic Pop Art

The Brief

Create a visually striking brand activation that delivers a premium, memorable takeaway for expo attendees while reinforcing Mastercard’s iconic “Priceless” brand positioning.

The Idea

Turn every guest into a masterpiece.

Drawing inspiration from Andy Warhol’s unmistakable pop-art style, custom photo filters and animated treatments were designed to transform live portraits into vibrant, gallery-worthy visuals.

The Experience

• Live photo capture at the Mastercard activation

• Custom-designed pop-art filters applied in real time

• Static images and animated GIF outputs

• Instant digital delivery for sharing and keepsakes

Fast, frictionless and designed for high-volume event environments.

The Technology

Custom Photo & GIF Processing

• Real-time filter application

• Multi-frame animated GIF creation

• Branded colour palettes and graphic overlays

• Optimised outputs for social sharing

The Takeaway

Each participant received a bold, personalised digital souvenir—an eye-catching piece of pop art that extended the experience well beyond the expo floor.

Results

• Strong foot traffic and engagement at the stand

• High shareability driven by striking visuals

• Increased brand recall through personalised content

• Clear alignment with Mastercard’s “Priceless” brand narrative

Why It Worked

• Art-led experiential marketing

• Personalised, high-impact content

• Instant delivery with zero friction

• A creative expression of brand storytelling

Brand Moment

Some moments are unforgettable. This one was priceless.