adidas

Slam Dunk Video Brand Activation
Immersive Video Capture for Experiential Sports Marketing

The Brief

Create an original, high-impact brand activation that showcases adidas’ latest basketball sneakers in a way that feels dynamic, authentic and unforgettable—breaking away from traditional static product displays.

The Idea

Capture the moment at the peak of performance.

An immersive, auto-edited video experience that freezes guests mid-slam dunk, turning raw athletic movement into a cinematic action shot that highlights the sneakers in motion.

The Experience

• Guided slam-dunk video capture

• High-speed action filming

• Automated editing for cinematic playback

• Branded video outputs are delivered instantly

Designed to be fast, exciting and accessible for all participants.

The Technology

Custom Auto-Edited Video System

• High-frame-rate video capture

• Intelligent motion timing to isolate peak action

• Automated trimming, effects and branding

• Outputs optimised for social sharing

The Takeaway

Participants received a high-energy, personalised video featuring their own slam-dunk moment—an unforgettable keepsake that spotlighted adidas performance footwear in action.

Results

• High engagement and dwell time

• Strong social sharing of action-led content

• Clear product storytelling through motion

• Elevated brand recall and excitement around the sneaker launch

Why It Worked

• Performance-driven experiential marketing

• Personalised, share-ready video content

• Authentic product storytelling

• A bold departure from traditional retail activations

Brand Moment

Feel the moment. Own the flight.