NBA 2K26
NBA 2K26 x Harlem Globetrotters x New Orleans Pelicans
Custom Technology, Real-Time Data Integration & Personalised MVP Cards
To amplify the excitement around NBA 2K26, we engineered a fully customised technology solution that brought live gameplay, performance data and personalised content together in one seamless fan experience. The activation paired the energy of the Harlem Globetrotters and the New Orleans Pelicans with an interactive digital workflow designed to boost engagement, competition and shareable moments.
Objective
The goal of the activation was to:
Create an interactive gaming experience that felt dynamic and competitive
Capture player performance data directly from live NBA 2K26 matches
Deliver personalised digital content instantly
Increase time-on-site and fan engagement
Seamlessly integrate branded elements without disrupting gameplay
Our Solution: Integrated Gameplay + Dynamic Data Capture
We developed a custom tech stack that connected directly to PlayStation gameplay, pulling real-time match statistics as players battled it out in NBA 2K26. Every key data point—points scored, assists, accuracy, steals and more—updated live throughout the match.
This engine powered a fully automated content pipeline that transformed raw stats into a personalised digital asset: the Custom MVP Card.
Key features included:
Real-time data integration with console gameplay
Automated stat tracking and formatting
Instant QR-code moments for frictionless user participation
Custom-designed MVP Cards, dynamically populated with player results
Cloud-based delivery, ensuring fast output even with high throughput
The Experience
Fans stepped into the action by competing head-to-head on PlayStation while a live data feed visualised their performance. At the end of each match, players simply scanned an on-screen QR code to receive their personalised MVP Card—complete with their name, stats and custom NBA 2K26 branding.
This transformed the gaming session into a premium keepsake moment, giving every participant a shareable digital highlight featuring their own unique results.
The combination of friendly rivalry, live data updates and personalised output created a vibrant, high-energy environment that mirrored the excitement of real basketball.
Impact
The activation delivered:
Hundreds of custom MVP Cards generated with zero manual input
Strong social shareability, driven by personalised content
Deepened fan engagement, sustained by competitive gameplay
A seamless, high-volume workflow designed to handle constant activity
An elevated brand experience linking NBA 2K26 with innovation and interactivity
The result was a dynamic fusion of gaming, technology and entertainment, an activation that not only showcased the thrill of NBA 2K26 but also gave fans a personalised digital moment they could share and celebrate.