Audible
Harry Potter™ Audiobook Launch – Immersive AI Photo Experience at Central Station
Magical Fan Engagement Powered by HeyOK’s Custom AI Photo Booth
To celebrate the blockbuster release of all seven Harry Potter books as full-cast, cinematic-style audiobooks, HeyOK delivered an enchanting AI-powered photo activation in the heart of Sydney. Installed at Central Station—a major commuter hub with massive daily foot traffic—the experience invited fans of all ages to step into the wizarding world and capture their own personalised magical moment.
Objective
The activation was designed to:
Create a high-impact public presence for the audiobook launch
Deliver personalised, wizard-themed photo outputs for fans
Enable instant digital sharing and seamless user flow
Generate social buzz and organic reach
Support partner agencies and platform amplification
Bring the magic of the Harry Potter universe to life in a modern, interactive way
Our Solution: AI-Enhanced Wizarding Photo Booth
HeyOK developed an immersive AI photo booth experience that transformed everyday fans into wizard-worthy characters within seconds. The system combined custom-designed themes with automated editing and branded outputs to ensure every guest left with a polished, shareable digital keepsake.
Key Features Included:
AI-driven background generation to create magical, wizard-inspired visuals
Guided photo capture, ensuring guests looked perfectly framed
Instant auto-editing to apply themed overlays, branding and effects
Branded microsite delivery for fast viewing and downloads
QR code integration enables frictionless access directly to each user’s phone
Instant on-site printing so fans could take home a physical memento
The workflow was designed to handle heavy foot traffic efficiently, making it ideal for a bustling environment like Central Station.
The Experience
Fans approached the activation and were welcomed into the custom-designed photo set. After striking their best wizard pose, their photo was instantly transformed with Harry Potter-themed visuals and campaign branding. Within moments, guests received their personalised image via QR code link, SMS or email—ready for sharing across social platforms.
For those wanting a physical keepsake, high-quality instant prints were available on-site, turning the activation into both a digital and tangible memory-maker.
The installation created a magical pocket in the middle of the station, capturing attention from commuters, families, fans and media alike.
Partnership & Collaboration
Delivered in partnership with Seeker Agency, Audible, Wavemaker and News Corp Australia, the activation served as a hero moment for the audiobook launch campaign. The combination of strong creative, premium production and HeyOK’s experiential technology ensured the experience was both high-impact and flawlessly executed.
Impact
The campaign successfully generated:
High volumes of branded, shareable fan content
Increased visibility for the full-cast audiobooks across social platforms
Strong foot traffic engagement at a major transport hub
Meaningful connection between fans and the Harry Potter franchise
Seamless digital distribution via QR and microsite technology
The result was a magical, interactive celebration that brought iconic stories to life in a new and immersive way—captivating fans and driving excitement around the release of the epic audiobook series.