Swatch

Retail Traffic Driving Activation

Personalised Animated Content Experience | In-Store Brand Engagement

Overview

To increase retail foot traffic and drive sales, we delivered a dynamic marketing activation for Swatch focused on personalised, animated content creation. The experience transformed shoppers into branded digital moments—designed to be instantly shareable and socially engaging.

Objective

The activation was designed to:

• Drive traffic into Swatch retail stores

• Increase in-store dwell time and brand interaction

• Generate personalised, shareable digital content

• Strengthen brand visibility across social platforms

• Convert engagement into in-store and online sales

The Concept

We developed an interactive content creation experience where shoppers could create custom animated visuals featuring Swatch branding. The activation blended playful design with seamless technology, aligning with Swatch’s bold and creative identity.

The Experience

Participants entered the activation zone and created their own personalised animated content piece. The experience delivered:

• Custom-branded animated outputs

• Instant digital delivery for social sharing

• A fun, high-energy in-store brand interaction

• A seamless user journey designed for retail environments

Technology & Output

• Custom animation software

• Real-time content rendering

• Branded overlays and motion graphics

• Instant sharing functionality

• Scalable workflow suited to high-traffic retail spaces

Impact

• Increased store traffic during the campaign period

• Strong social amplification through shareable animated content

• Elevated in-store engagement and dwell time

• Measurable uplift in in-store and online sales

Why It Worked

By combining experiential marketing with personalised digital content, the activation converted shopper engagement into meaningful brand interaction—driving retail traffic, boosting sales and strengthening Swatch’s connection with its audience.