Saucony
Sports Marketing Finish Line Activation
Green Screen Photo Experience | Experiential Brand Engagement
Overview
To amplify brand presence at a large-scale sporting event, we delivered an interactive green screen photo marketing activation that placed participants centre stage at the finish line. Using branded digital overlays, runners were transformed into race-day heroes—captured crossing the finish line in a high-impact, shareable visual moment.
Objective
The activation was designed to:
Strengthen brand connection within a sports marketing environment
Create a celebratory post-race photo experience
Generate instantly shareable branded content
Provide physical mementos for participants
Deliver scalable content production in a high-footfall setting
The Concept
Leveraging green screen technology and dynamic branded overlays, we recreated the iconic finish line moment. Participants stepped into the activation zone and were digitally placed into a premium race-day scene, complete with branded finishing tape and event visuals.
The Experience
Runners entered the activation after completing the race and were guided through a seamless capture process that delivered:
High-quality branded finish-line imagery
Instant digital sharing for social media
Printed photo keepsakes as physical mementos
A celebratory, immersive brand interaction
The activation combined emotional achievement with experiential marketing, extending the race-day high beyond the course.
Technology & Output
Professional green screen capture system
Custom branded finish-line overlays
Real-time image processing and compositing
Instant print and digital delivery
Optimised outputs for high-volume event environments
Impact
Increased post-race engagement and dwell time
High volumes of branded photo distribution
Strong organic social amplification
Meaningful brand association with achievement and celebration
Why It Worked
By merging sports marketing strategy with immersive event technology, the activation transformed a traditional photo opportunity into a powerful brand storytelling moment—driving emotional connection, shareable content and measurable engagement at scale.