TAB

Race day activation for Tab. A fully immersive brand experience, in-house custom audio software development. The phone colour matched to the TAB colour with a logo decal applied to the dial centre piece resulting in a competition line. The user picks up the handset to hear a winning race call, and the winning horse links to the prize given. The race calls are played at random, triggered by lifting the handset, no repeat prizes, prizes staggered throughout the event and no room for cheating! The audio recorded by the race callers led to an authentic and engaging experience like no other.