Xero

XeroCon 2025 – AI Seasonal Colour Analysis Experience

A Personalised, Data-Driven Brand Activation Powered by Custom AI Technology

At XeroCon 2025, HeyOK delivered a standout experiential technology activation that blended creativity, personalisation and artificial intelligence. Designed to attract, engage and delight conference attendees, the AI Seasonal Colour Analysis Experience offered a fresh, interactive way to showcase innovation inside one of the world’s leading fintech events.

Objective

The activation was developed to:

• Provide a unique, personalised experience for XeroCon attendees

• Demonstrate practical, accessible applications of AI in a live brand environment

• Deliver fast, accurate seasonal colour analysis through automated software

• Encourage attendee interaction, dwell time and social sharing

• Uphold strong privacy and data management standards

• Create a memorable touchpoint that aligns with Xero’s forward-thinking values

Our Solution: Custom AI-Powered Colour Analysis Engine

HeyOK designed and deployed a proprietary AI workflow that performed real-time seasonal colour assessments based on a single captured photo. Built around established colour theory models, the technology analysed each participant’s natural features—tone, contrast, depth and undertone—to deliver a tailored result instantly.

How It Worked:

1. Live Photo Capture
   Attendees were invited to sit for a quick portrait at the activation booth. The system automatically framed and optimised each image for analysis.

2. AI-Driven Assessment
   Our custom algorithm mapped the user’s features against a twelve-category seasonal colour system, identifying whether they aligned with profiles such as Light Spring, Cool Summer, Deep Winter and more.

3. Personalised Colour Palette Output
   Participants received an auto-generated colour palette tailored specifically to their seasonal category, offering guidance on tones that complement their unique features and style.

4. Privacy-First Photo Handling
   To ensure trust and transparency, all photos were automatically deleted from the system immediately after analysis. No images were stored, transferred or used beyond the moment of assessment.

5. Instant Delivery & Shareability
   Each user received their results digitally, creating a seamless takeaway moment that encouraged engagement beyond the booth.

The Experience

The activation drew continuous foot traffic as attendees lined up to discover their seasonal colour profile. The blend of beauty, technology and personal insight created a high-value moment that resonated across demographics—from curious first-timers to experienced colour enthusiasts.

The booth’s design, combined with the speed of the AI engine, ensured a tight, efficient flow even during peak conference periods. Participants left with:

• A personalised colour palette

• A deeper understanding of their style profile

• A positive, memorable interaction at XeroCon

The result was an engaging, educational and highly shareable experience that felt both futuristic and accessible.

Impact

The AI Seasonal Colour Analysis activation delivered:

• High engagement and strong booth traffic across all event days

• Fast, personalised outputs that impressed attendees

• A modern application of AI technology showcased in a fun, human-centred context

• Positive brand association by connecting XeroCon with innovation and creativity

• Privacy-secure operation, reinforcing trust through responsible data handling

The activation became one of the most talked-about experiential moments of XeroCon 2025—demonstrating how AI can elevate brand interactions in fresh and meaningful ways.