Xero
AI Season Colour Analysis at XeroCon 2025
At XeroCon 2025, we delivered a custom AI-powered seasonal colour analysis experience designed to engage attendees in a fun, interactive, and highly personalised way.
Guests were invited to capture a live photo, which our proprietary software instantly analysed against established colour theory models. Using advanced algorithms, the system matched each individual to one of twelve seasonal subcategories (such as Light Spring, Deep Winter, and more). Based on the result, participants received a curated colour palette tailored to their personal features and style profile. For privacy and security, all photos were automatically deleted once the analysis was complete, ensuring a seamless yet responsible digital experience. This activation combined technology, creativity, and personalisation—delivering a memorable touchpoint for attendees and showcasing the innovative potential of AI in brand experiences.