Youi x NRL
NRL Magic Round & State of Origin – Live Cheer Cam Stadium Activation
Real-Time Fan Engagement, Auto-Edited UGC & High-Impact Stadium Screen Integration
To elevate the live experience at Suncorp Stadium, we created a cutting-edge Cheer Cam activation designed to capture the passion, pride and energy of NRL fans in real time. Debuting at NRL Magic Round and returning for State of Origin, the Cheer Cam transformed the stands into a dynamic content engine—instantly producing high-quality, hype-filled moments that celebrated supporters and amplified the stadium atmosphere.
Objective
The Cheer Cam was built to:
Increase fan engagement during marquee NRL events
Capture authentic, high-energy crowd reactions
Deliver instantly edited, branded clips to the stadium’s HD screens
Boost sponsor visibility through live, organic content
Generate shareable user-generated content (UGC) that extends reach beyond the stadium
Enhance the emotional experience for fans and teams alike
Our Solution: Real-Time Capture, Instant Editing, Stadium-Ready Output
HeyOK engineered a fully automated workflow capable of capturing raw crowd footage, applying branding and motion graphics, and streaming the finished clip to the stadium screens—all within seconds.
Key Features Included:
Live HD video capture directly from roaming or fixed-position cameras
Automated editing and motion graphics for consistent, dynamic output
Real-time branding with team colours, partner logos, event themes and sponsor integrations
High-speed rendering pipeline optimised for stadium broadcast systems
Instant playback on Suncorp Stadium’s LED screens and big screens
UGC-ready exports for social sharing during and after the match
This end-to-end system ensured fans saw their moments almost instantly—creating surprise, excitement and a feeling of being part of the show.
The Experience
Throughout Magic Round and State of Origin, our operators captured fans celebrating, chanting, cheering and reacting to the biggest plays. Moments later, those clips reappeared on the stadium’s massive screens—transformed into polished, emotional, share-ready highlights.
The activation delivered a powerful combination of:
Live entertainment
High-energy fan recognition
Real-time storytelling
Enhanced stadium atmosphere
Crowds roared even louder when they saw themselves on screen—feeding back into the energy of the game.
Impact
The Cheer Cam delivered enormous results across both events:
Thousands of fan moments captured across Magic Round and State of Origin
Instantly shareable UGC, extending the event’s reach across social platforms
Massive brand and sponsor visibility through real-time integration
Boosted stadium atmosphere with heightened energy and engagement
Seamless stadium operations, thanks to our high-speed automated editing pipeline
The activation proved that real-time content can radically enhance live sport—driving excitement inside the stadium while generating viral moments online.
Conclusion
The Cheer Cam has become a benchmark for modern fan engagement, blending live capture, automated editing and stadium-scale delivery to create unforgettable moments. For sponsors, clubs and broadcasters, it offers a new way to connect with audiences. For fans, it turns every cheer into a chance to be part of the action.