OLAPLEX

Melbourne Hair Expo Brand Activation
Premium Studio Photo Experience for Experiential Marketing & Beauty Events

For the Melbourne Hair Expo, Olaplex briefed a brand activation that was simple, stylish and undeniably premium. The objective was to create a refined experiential marketing moment that aligned with the brand’s aesthetic while delivering high-quality, shareable content for fans and industry professionals.

Objective

Olaplex wanted an activation that:

• Reflected the brand’s clean, sophisticated identity.

• Created a premium photo moment at a high-traffic expo.

• Leveraged ambassador Guy Tang to drive engagement.

• Delivered studio-quality branded content.

• Provided a stylish, take-home keepsake for attendees.

Our Solution

Custom-branded studio photo booth experience. We customised the photo booth environment in Olaplex’s signature brand colours, creating a cohesive and elevated visual presence on the expo floor. Paired with professional lighting and a studio-quality setup, the activation delivered polished portrait photography featuring Olaplex ambassador Guy Tang and event guests.

Each output was:

• Captured in studio-quality lighting.

• Professionally framed in a branded landscape format.

• Instantly delivered for printing and sharing.

• Designed to feel premium, timeless and on-brand.

The seamless workflow supported high throughput while maintaining exceptional image quality.

The Experience

Fans and hair industry professionals stepped into a clean, design-led capture space where they were photographed alongside Guy Tang. The moment felt exclusive yet accessible—balancing ambassador engagement with refined brand presentation.

Guests received:

• A high-quality printed landscape photograph.

• A branded keepsake aligned to Olaplex’s visual identity.

• A memorable, shareable brand interaction at the Melbourne Hair Expo.

Impact

The activation delivered:

• Strong booth traffic and guest engagement.

• High volumes of branded, studio-quality imagery.

• Increased ambassador interaction and fan connection.

• A polished brand presence within a competitive expo environment.

By combining premium design, professional photography and ambassador-led engagement, the activation positioned Olaplex as elevated, aspirational and experience-driven—while generating high-impact branded content at scale.