Team GB

Olympic Uniform Unveiling

Flat Lay Photo Marketing Activation | Media & Experiential Event Technology

Overview

For the Team GB Olympic uniform unveiling and fitting event at London Excel Arena, the brief was to create distinctive, studio-quality branded content that aligned seamlessly with the official media release. The solution: a visually striking flat lay, bird’s-eye point-and-shoot photo activation designed to capture athletes and uniforms from a unique perspective.

Objective

The activation needed to:

• Support the official Olympic uniform media announcement

• Deliver high-impact branded imagery in real time

• Create instantly shareable content for press and social

• Offer a premium, editorial-style photo experience

• Generate scalable, consistent visual assets throughout the event

The Concept

Using a flat lay, bird’s-eye capture setup, we transformed a traditional event photo moment into a graphic, editorial-style brand activation. The overhead perspective showcased the Team GB Olympic uniforms in a bold, modern format—creating visually cohesive content that stood out across media and digital platforms.

The Experience

Athletes and guests were captured within a purpose-built studio environment designed for overhead photography. The activation delivered:

• Studio-quality flat lay imagery

• Instant digital delivery aligned with media embargo timing

• Branded outputs optimised for press, social and athlete sharing

• A seamless, high-throughput workflow for large-scale coverage

Technology & Output

• Custom overhead camera rig and lighting design

• Editorial-inspired flat lay composition

• Real-time image processing and branding

• Instant share functionality

• Media-ready, high-resolution assets

Impact

• Unique visual differentiation during the Olympic uniform launch

• High volumes of branded, media-ready imagery

• Strong social amplification across athlete and press channels

• A cohesive visual identity aligned with Team GB’s official release

Why It Worked

By combining experiential marketing strategy with studio-grade event technology, the activation delivered premium branded content at scale—transforming a uniform fitting event into a powerful visual marketing moment that resonated across press, social and global audiences.