Hidden Heros at the NRL

Magic cards reveal your Hidden Hero.

We partnered with Youi Insurance to create an immersive experience for Rugby League fans across 6 of the biggest games of the year (State of Origin and Finals Week).

We did this by creating a reverse greenscreen GIF, that gave the appearance of a “Magic Card” which turned fans in to their favourite player.

Thanks to our pre-share system, a scan of the fans QR code sent the GIF straight to their phone for fast and seem-less experience.

Event Solution

They ticked the key objectives of engaging fans, social shareability and promoting Youi’s NRL association. The organisation, implementation and management was very professional.